"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

As Jaguar wraps up production of its last models before its big rebrand, the automaker has debuted a new look and a new ethos ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...