A motoring expert who has witnessed Jaguar’s upcoming offering has described the car as “breathtakingly beautiful.” While ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Jaguar announced its new logo on X on November 19, 2024. It immediately drew he attention of users and Elon Musk , who ...

Jaguar's favourite new font takes on a modernist style ... tire-smoking rear wheel drive sport sedans, Touring Car ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

The teasing continues ahead of the electric GT concept’s debut in Miami on December 2, with a set of new cryptic images ...

It’s been a well-kept secret, but it seems the cat is out of the bag as Jaguar shocks the world with a full electric car.

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...