Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

The leaping cat is still on the new Jaguar.It’s right there, mounted on what looks like a rocker panel with a camera hidden ...

As Jaguar wraps up production of its last models before its big rebrand, the automaker has debuted a new look and a new ethos ...