Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Analysts size up Netflix's TF1 deal, which plays into its ad business and solidifies it as a one-stop shop for entertainment.

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

The streaming giant announced a deal on Wednesday to show live and on-demand programming from one of France’s television ...

Netflix subscribers in France will be able to watch TF1 channels on the streaming platform. The landmark deal — described as ...

The streaming giant plans to open permanent retail spaces where fans can experience hit shows such as Bridgerton and Squid ...

Netflix’s French customers will also gain access to “more than 30,000 hours” of on-demand TF1 content in the summer of 2026, ...

Netflix has struck a landmark deal to show linear television for the first time with French TV network TF1, as traditional ...