Is Lexus really an acronym for "Luxury EXport to the United States"? What does the bent line in the Lexus logo represent? And where did name and logo come from?

On the heels of its 30th anniversary, Cicis announced that it is going “Beyond Pizza” with a refreshed brand identity. The popular chain, with nearly 450 restaurants across the U.S., unveiled its new ...

Adrian's updated logo design. Adrian Steel is now known as Adrian, which more closely aligns with the company’s broadening product offerings.

One of Arlington County's safety departments has undergone a staff-led rebranding effort, complete with a new name and a new look. As of July 1, emergency management employees and those in the ...

Step 1: Name your camp. Use this fun personality quiz to help kids figure out what to call their camp. (Feel free to adjust the answers to things you know your kid likes.) Then have kids mix and ...

The WNBA’s 14th team revealed its name ― *pauses for dramatic effect* ― the Toronto Tempo. But it was already leaked earlier this week. If you're not up to speed, here's what happened: Some ...

Washington’s NFL team unveiled its new name, logo and look Wednesday, a new chapter for a franchise seeking to commemorate its rich history while also embracing its future.

NEW DELHI: Telecom regulator Trai has announced a name and logo design contest to enable citizen participation into its ambitious vision for affordable broadband proliferation through public Wi-Fi ...

The Redskins announced Monday that they are retiring their name and logo, and owner Dan Snyder and coach Ron Rivera are working on a new name and logo design that will "inspire our sponsors, fans ...

The owners of Aunt Jemima unveiled the brand's new name and logo after a call for change of the caricature that has racist roots.