22. Sam Mitchell coached the Raptors for five seasons, almost fought Vince Carter, argued and cajoled with media, had ...

See South Carolina women's basketball star sophomore promote new shoes with NBA star Steph Curry for Curry Brand.

Spike is the best known celebrity fan in the NBA, period, and there is no other answer in New York. Even with some other very famous diehards (shouts to Ben Stiller, who only tweets about charity work ...

Earlier this month, the company announced its deal with Haliburton, its most accomplished signee in the NBA. In addition ...

Just in time for the best seasons of the year, basketball star Stephen Curry has released the newest pair of sneakers in his ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

The sneaker game has become a massive part of NBA culture, with fans eager to see what kicks their favorite players are ...

Boston Celtics star forward Jaylen Brown has solidified himself as a bona fide star in the NBA. Last season, he added Eastern ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.

On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the ...

Donte DiVincenzo felt as though he was cementing himself as an NBA starter in Year 3 of his pro career. The wing was opening ...

Bulls rookie Matas Buzelis has signed a multiyear shoe and endorsement contract with Reebok, the apparel company announced on ...