SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray ...

I find myself rewatching the 2019 Italian Grand Prix on a loop, spending far too much time reading gossip on F1twt, and ...

The one that has me waiting with bated breath is the F1 Speed Champions collection. This series of LEGO sets will feature every F1 2024 race car. It will showcase the team’s 2024 livery with a ...

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced ...

Hamilton shares his record of the most world championships with another F1 legend, Michael Schumacher, and although the ...

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the ...

The deal comes after the sportswear maker ended its long-standing partnership with German football association DFB. It will ...

Mercedes team principal Toto Wolff has revealed that he wears the merchandise of former Red Bull driver Daniel Ricciardo. It’s another indication of his almost universal popularity within the F1 ...

Allsopp’s Advanced Technology operation has been feeding learnings from HPP’s deep experience with high-performance F1 hybrid power units into the development of Mercedes-Benz EVs and hybrids ...