The Keebler Company is the largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-Its ...

William “Bill” Post, a prominent figure with a rich history at the Keebler Company and Kellogg’s, and often recognized as a key contributor to the creation of Pop-Tarts, has passed away.

William "Bill" Post died Saturday, Feb. 10, at the age of 96. While serving as the plant manager of Keebler Company in the early 1960s, Post welcomed some executives from Kellogg’s who asked if ...