Charleston area ended in 4 deaths. SC Criminal Justice Academy gives officers tools to navigate pursuits. Policy falls on ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

AUDI has unveiled its new logo with major changes a mere few days after Jaguar was slammed over the “woke” EV rebrand. The ...

After an attempted brand makeover came in for criticism, Jaguar Land Rover now faces a new threat: its Chinese partner wants ...

Jaguar is taking drastic action as part of its transformation. Boosted reports that the brand is cutting 75% of its dealers ...

Time will tell whether this shift to six-figure price tags and luxury electric cars is genius or folly, but to keep doing the ...