You could argue it's "normal" for Super Treasure Hunt collectibles as these are considerably rarer, but it doesn't make sense for base Mainline models. Don't buy that new Hot Wheels Ferrari if it ...

It's not long before we see what Mattel has cooked up for the 2026 Mainline series. But does that mean it's out of surprises ...

If you’ve ever been first in line to dig through a box of new stock for that elusive Treasure Hunt model, we’ve got interesting news for you. Hot Wheels, everyone’s favorite 1:64-scale custom cars, ...

The Hot Wheels Legends Tour will make a stop in Taylor, Michigan, on May 31. The winning custom ride will get a chance to compete globally for a shot at being reimagined as a Hot Wheels die-cast ...

EL SEGUNDO, Calif., March 19, 2025--Submissions for the 2025 Hot Wheels Legends Tour presented by Mobil 1 are officially open to custom car builders around the world who want a chance to have ...

(Bethany Baker | The Salt Lake Tribune) Ian Weber, who has collected Hot Wheels his entire life, shows off the rare 1995 Treasure Hunt Series 1965 Camaro Hot Wheels car from his collection at his ...

Even with this year's success, Smith said there is still more unclaimed property in possession with the state treasurer’s office and encouraged Iowans to visit the Great Iowa Treasure Hunt ...

Explore the Hot Wheels K Case in this thrilling unboxing video, featuring the exclusive Super Treasure Hunt cars. Watch as rare and unique models are revealed, showcasing standout designs and ...

Mattel introduced Hot Wheels Treasure Hunts in 1995. These are a limited number of special vehicles, randomly packed and shipped with other standard vehicles to stores.

Hot Wheels sales are on fire, powered by adult collectors and nostalgia The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.