The AI-based features are rolling out to Pixel 6 or newer first but will soon be expanded to other Android devices, Google says.

Google has started rolling out Live Scam Detection to the Pixel Phone app, while an upgraded version of the Play Protect system will help detect and report any scammy Google Play apps in real time. However only the latter will be making its way to non Pixel phones, as far as we know.

Scammers steal nearly $1 trillion annually, and most of it is through phone call fraud. With scammers becoming more sophisticated and harder to identify, Google's new Scam Detection will scan phone calls in real-time to protect users from fraud before it can occur.

Earlier this year in July, some reports hinted that Google was working on a feature to identify potential scams during calls by analyzing the conversation. Fast forward to today, Google is rolling out live Scam Detection to public beta users on select Google Pixel phones.

Scam calls are incredibly common, but Google has a new plan to detect them in real time using on-device AI models. It's coming first to Google Pixel phones.