In today’s hyper-competitive digital landscape, businesses are competing not just for market share but for customer attention ...

Customer loyalty was the subject of a Grocery Impact session moderated by PG's Gina Acosta and featuring Diana Medina, of ...

Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and ...

“This campaign uses innovative technology to bring people even closer to the brand in ways never seen before,” says Rahman, ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers ...

Marketers can draw on principles from the Center for Humane Technology to adapt harmful technology practices into more humane ...

We’ll explore why NPS is often misaligned with B2B needs and why B2B organizations need to look beyond NPS for a deeper ...

Loyalty schemes have become ever more popular ... Often, the extra interest you earn as a loyal customer is small change – enough to buy you a couple of cups of coffee a year.

‘These customers will get additional rewards over the coming weeks to thank them for their loyalty, as well as our wider benefits, like free hot drinks and personalised offers, which remain ...

Filipino consumers rank responsive customer service as the second most effective way to earn their loyalty, next to offering quality products or services. Robert Woolfrey, vice president of sales ...