In other words, if you can appeal to your customers’ feelings ... as well as assist with brand loyalty and positive brand recall. Even if you don't utilize neuromarketing in a more formal ...

According to a survey I came across online, the average person owns seven pairs of jeans. Me? I have closer to 45 hanging in my closet. You’ll find every style (and wash) on the planet in there ...

I have always identified more with the term ‘curve’ because I design for people ... becoming an LVMH (the luxury goods company behind brands such as Louis Vuitton and Dior) Prize semifinalist ...

With more than 80% of sales still occurring in physical stores, luxury brands are focused on the customer experience. The in-store experience for luxury brands is increasingly important as ...

But might there be a small possibility that some Chinese people are also simply growing out of their obsession with Western luxury brands, just like how I outgrew my obsession with jeans?

The Supreme Court declined on Monday to hear an appeal from R. Kelly, who is currently serving a prison sentence for federal sex crime convictions. Robert Sylvester Kelly was already serving a 30 ...

Nike’s first-quarter performance underlines its challenges. Sales of the Dunk, Air Jordan 1 and Air Force 1 brands fell almost 50% through Nike’s own digital channels, although the performance ...

On Tuesday, the saga of Jordan Chiles' stripped bronze medal for the individual Olympic floor exercise continued, with the gymnast filing an appeal with the Swiss Supreme Court. The new appeal ...

NBA Finals MVP and Boston Celtics champion Jaylen Brown has officially launched his debut performance brand, 741, marking a bold new chapter in his career. According to the company's press ...