Western Nebraska’s cattle country chimed in as testifiers clashed at a hearing over whether “registered feedlots” in Nebraska ...

Western Nebraska’s cattle country chimed in Tuesday as testifiers clashed at a Unicameral public hearing over whether “registered feedlots” in Nebraska’s brand inspection area should be ...

A bill to exempt Nebraska feedlots from brand inspections, audits and related fees is drawing both criticism and support from ...

The agency said there is renewed focus on public awareness and management of Guam’s branding and estray livestock regulations, aimed at improving livestock management, reducing property damage ...

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

Your brand's ability and willingness to solve pain points for current and potential customers can make or break your company's existence and relevance in the industry. To help brand leaders remain ...

Well, it appears the Hashknife brand has suffered a setback. As I see it, the legal situation is this: can a registered livestock brand be sideswiped by a trademark? Back in the 1950s, John ...

NAIROBI, Feb 3 (Reuters) - Unidentified attackers raided cattle camps in a southeastern area of South Sudan last week, killing at least 35 people and wounding 46, a community leader said.

Second bird flu strain detected in dairy cattle for first time Detection came through national milk testing program Containment is critical, veterinary expert says Feb 5 (Reuters) - U.S. dairy ...

BARRETOS, Brazil—In the dead of night at a slaughterhouse in Brazil’s southeastern farming belt, a group of men splattered in blood gathered around the entrails of a cow to see if they had hit ...

"I'm going to be the seventh generation to use my family's cattle brand, so I just thought it would be cool to have my own heifer to start a herd." Edwards looks forward to making the bond ...

Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about ...