The Detroit-based umbrella organization for a suite of consumer financial services companies — including the well-known ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Picking the custom signs that best suit one's business, event, or home is all that matters in making an indelible mark. Whether directing customers to your business premises, guiding guests, ...

Turning a basic skincare product into a lifestyle brand has shown that creativity, strong branding and social media can transform a simple idea into a thriving business.