While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

Diageo has driven strong growth in its tequila portfolio in North America and is now seeking to take this success worldwide.

Today's customers don't just buy products—they buy into what a company stands for. It is no longer just low prices or flashy ...

Okay: SharkNinja CEO Mark Barrocas. Here we go. This interview has been lightly edited for length and clarity. Mark Barrocas, you’re the CEO of SharkNinja. Welcome to Decoder. Thanks so much for ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

Nantwich-based fragrance-led home and lifestyle brand, Fabulosa, aims to expand its operations to five continents – Europe, Australia, Africa, Asia and North America – by the end of the year.

Discover how celebrity partnerships slash acquisition costs, spark virality, and build lasting brand loyalty for apps.

GreenOpia is a wellness brand founded by Nilkanth Ray. Its goal is to make Ayurveda accessible and affordable for every ...

Costco Kirkland products range from food products — like maple syrup, lasagne and coffee — to consumer goods, with many manufactured by well-known brand-name companies ...

The former Wrestler’s personal care brand, which launched in March 2024, is the latest business tapping into the burgeoning ...

Once a unicorn, the Good Glamm Group is now on the verge of shutting down or scaling up more than 90% of its business. Can ...