Consumer goods brands feel a constant tension: the push for short-term sales vs. the pull of long-term brand value.

If you’ve ever found yourself frustrated juggling multiple software platforms to meet a client’s diverse needs, it’s time to ...

Branded merchandise, whether it’s a coffee mug, a tote bag, or a hoodie, has been a long-standing tool in marketing. Companies invest millions each year in ...

Data shows some Amazon sellers have increased prices on top products by an average of 29% amid tariff woes, from electronics ...

From printed tote bags to branded water bottles and notebooks, Gift Campaign offers high-impact, low-cost marketing tools ...

From personal shopping appointments to "sip-and-shop" events, Brand Bar is focusing on the in-person retail experience.

The Hyderabad Cybercrime police nabbed three persons from Delhi on charges of cheating customers by selling fake soaps of ...

Epaulet's owner, Eva Kuhle, says the White House's tariff policies are undermining domestic manufacturing.

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

Composty, a family-owned business based in Kingswinford, is aiming for over one million sales of its eco-friendly cleaning ...

Beyoncé’s Cecred pop-up will visit her 'Cowboy Carter' shows and Ulta stores in LA, Chicago, Houston, and Atlanta.

Resilience and adaptability are two indispensable traits for entrepreneurial success in today’s fast-paced environment.