Consumer goods brands feel a constant tension: the push for short-term sales vs. the pull of long-term brand value.

If you’ve ever found yourself frustrated juggling multiple software platforms to meet a client’s diverse needs, it’s time to ...

From printed tote bags to branded water bottles and notebooks, Gift Campaign offers high-impact, low-cost marketing tools ...

Data shows some Amazon sellers have increased prices on top products by an average of 29% amid tariff woes, from electronics ...

Tata Consumer Products posted Q4 profit at Rs 344.85 crore, reporting a growth of 59.19 per cent in comparison to Rs 216.63 ...

From personal shopping appointments to "sip-and-shop" events, Brand Bar is focusing on the in-person retail experience.

The Hyderabad Cybercrime police nabbed three persons from Delhi on charges of cheating customers by selling fake soaps of ...

If there's a break in any area of the supply chain, a product cannot be certified. This means that if you want to produce ...

Composty, a family-owned business based in Kingswinford, is aiming for over one million sales of its eco-friendly cleaning ...

Tata Consumer Products- the FMCG arm of Tata group today, alongside the company's Q4 earnings, announced a dividend for FY ...

Beyoncé’s Cecred pop-up will visit her 'Cowboy Carter' shows and Ulta stores in LA, Chicago, Houston, and Atlanta.

Bollywood star Kriti Sanon partners with Dreame Technology as its first Indian brand ambassador. This collaboration aims to ...