Frozen fish is perhaps not the most glamorous of products to market. However, when Birds Eye revealed the latest incarnation of the face of their product, many on social media had a surprisingly ...
But soon that would all change, thanks to this guy. Clarence Birdseye. He invented what we think of as frozen food, and it totally changed the way we eat. I find Clarence Birdseye fascinating.
Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (A)." Harvard Business School Case 792-074, February 1992. (Revised December 1994.) ...