The Smokies have officially announced their name change to the Knoxville Smokies and shared what their new team logo and ...

Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look.

Artists behind the new designs said they drew inspiration from across East Tennessee, hoping to highlight locations and elements from throughout the area. Luis Lopez is the main artist and visionary ...

PEARL, Miss. (WLBT) - Mississippi’s newest professional baseball team now has a logo to match the name. On September 27, the ...

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to ...

The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.