The momentum of Thanksgiving — which saw consumers spend a record $33.6 billion spent globally online on the day — looks like it continued into Black

Shoppers spent a whopping $10.8 billion online on Black Friday, according to Adobe Analytics. The total for Cyber Week could be nearly four times that amount.

U.S. shoppers used their mobile phones, laptops, desktops and other devices to make roughly $10.8 billion in purchases online on Black Friday, an updated tally from Adobe Analytics showed. Black Friday,

Adobe reports $7.9 billion in online spending on Black Friday, up 8.2% from 2023, and expects final online numbers between $10.7 and $11 billion.

American consumers spent a record $10.8 billion online during "Black Friday" promotions, with many using artificial intelligence tools to find the best deals, Adobe Analytics announced Saturday.

Sales at brick-and-mortar stores grew just 0.7% year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm Facteus. Yet U.S. e-commerce sales increased by a hefty 14.