As marketers move beyond impressions, attention emerges as the new metric for effectiveness. Agencies and brands are adapting ...

The media industry’s lack of diversity is “kind of criminal,” according to to WPP Media ANZ CEO Aimee Buchanan. She discussed ...

One of the most visible shifts has been the move of GCPL’s media account from Madison to EssenceMediacom, chosen after a ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols! The ...

The probe stems from a disclosure made by Dentsu in February 2024 under the CCI’s leniency programme, which offers reduced ...

JTBC’s “Beyond the Bar” was the most buzzed-about drama of the week! This week, “Beyond the Bar” rose to No. 1 on Good Data ...

Dentsu Group, one of the largest advertising and communications networks, has announced plans to lay off 3,400 employees outside of Japan.

RK Sinha, the first CEO of ESPN India, is no more. Sinha was also the CEO of ESPN Star Sports. He is credited with steering ...