Morgan Housel, author of The Psychology of Money, said it this way: "Stories are, by far, the most powerful force in the economy. They are the fuel that can let the tangible parts of the economy work, or the brake that holds our capabilities back."

Savvy investors know The Trade Desk (NASDAQ: TTD) as the leading demand-side platform in the ad tech industry. The company provides a self-serve, cloud-based platform for managing and optimizing ad campaigns across digital media,

The stock has almost doubled over the past year but offers investors fantastic growth prospects in the trillion-dollar advertising industry.

Buying $100 In TTD: If an investor had bought $100 of TTD stock 5 years ago, it would be worth $492.52 today based on a price of $130.82 for TTD at the time of writing.

The Trade Desk reported strong results for the third quarter of 2024. The company’s revenue grew by 27% compared to the same period last year, reaching $628 million. Net profits also increased significantly, rising from $39 million to $94 million year-over-year.

The Trade Desk has several deep-pocketed competitors like Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL), Meta Platforms (NASDAQ: META), and Microsoft (NASDAQ: MSFT), but its results have been excellent despite that. It helps that the digital advertising market is vast and growing.