Jools Lebron kept things “very demure” while making her debut on late-night TV. The TikTok star, who made the phrase a viral sensation, appeared on the Monday, August 19, edition of Jimmy ...

TikTok star Jools Lebron just had an exciting TV debut. The social media sensation, known for recently popularizing the term "demure," made an appearance on Monday night's episode of "Jimmy Kimmel ...

Jools Lebron, a TikTok star, posted a video that's been viewed millions of times in which she talked about being "very demure, very mindful" about how she dresses and styles for work.

Mega-viral TikTok creator Jools Lebron has explained her demure decision to decline an invitation to speak at the Democratic National Convention. In an appearance on "Jimmy Kimmel Live!" on Monday ...

Courtesy of SYNERGY Raw Kombucha. Thanks to the “very demure” TikTok trend, Jools Lebron has skyrocketed to stardom on the app — and even reached Jennifer Lopez’s feed. After Lopez, 55 ...

The beauty influencer behind TikTok’s “demure” trend has revealed she can pay for gender transition thanks to the success of her videos. Jools Lebron, who identifies as a transgender woman ...

Jools Lebron, the TikTok star behind the "very mindful, very demure" catchphrase, is opening up about how the viral video changed her life. (Photo illustration: Yahoo News; photo: The Hapa Blonde ...

Thanks to the “very demure” TikTok trend, Jools Lebron has skyrocketed to stardom on the app — and even reached Jennifer Lopez’s feed. After Lopez, 55, recreated the trend on her own ...

Jools Lebron's struggle to capitalize on a catchphrase she popularized is representative of a much larger battle that creators, especially those of color, routinely face. IE 11 is not supported.

TikTok 'demure' trend is a masterclass from a trans woman on respect and kindness ... A time for demure strength, highlighted by Jools Lebron.

Courtesy of Jools Lebron/Instagram Jools Lebron kept things “very demure” while making her debut on late-night TV. The TikTok star, who made the phrase a viral sensation, appeared on the ...