Orange and yellow confetti swirled from the sky, as the Brooklyn Paramount’s theater screen displayed a cheese-encrusted taco the size of a school bus. Bells chimed. iPhone-cradling arms swooped upward like periscopes,

Taco Bell and other chains are leaning into limited-time-offer menu items as a way to experiment. That means fans shouldn't get attached to new items.

Taco Bell just had an entire conference/gathering/event to drop several new food and drink items that will be arriving this year and beyond. Live Mas LIVE turned out to be a pretty big deal, or at least Taco Bell made it feel that way by inviting celebrities and renting out the Brooklyn Paramount Theater.