LEGO, the Danish toy production company, has seen a double-digit increase in marketing-driven sales after retooling its marketing mix modeling (MMM) so that it captures the brand’s long-term impact ...

In an increasingly interconnected digital marketplace, brands need to evolve into dynamic ecosystems – companies like Netflix, OpenAI and Amazon are attmepting to shape the future by turning ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

Why is this work relevant for Creative Effectiveness? It costs millions to be a World Cup sponsor, so what do you do if you're that well-known brand, Heinz, but with a limited budget? You Heinzjack it ...

GCash is the Philippines' number one finance super app, housing the hard-earned money of 81 million Filipinos. Despite consistent educational communications to prevent scams and industry-standard ...

This is the tale of how Mockingbird Raw Press - a small but mighty new brand creation - has reshaped the UK smoothie category with its premium cold-press products. Founded as a start-up, and created ...

Provides an overview of consumer foodservice in the APAC market, including leading companies and brands, forecast projections and industry snapshots. The 2022 regional performance was negatively ...

This paper illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are culturally and personally relevant to ...

In today's crowded media landscape, capturing consumer attention for your brand’s advertising is believed by many to be the ultimate game-changer. By earning eyeball time, our messages should make ...

X, formerly known as Twitter, may have missed out on billions of dollars in potential advertising revenue since its takeover by Elon Musk in 2022, new analysis shows. According to WARC Media data, ...