AI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell.

Assuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the ...

Boldyn Network’s CMO has been working to ensure the B2B firm is more relatable by increasing its focus on storytelling.

Diageo, which saw profit decline 27.8% in the year to the end of June, will not chase pure cost-cutting at the expense of its ...

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...

Samsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow ...

B2B marketers have been slower to adopt behavioural science compared to B2C but the biases that factor into purchase ...

This presents a clear opportunity for brands in the sector, with young consumers engaging with many creators in the space.

After announcing he will retire from Cancer Research UK next year, Philip Almond reflects on a marketing career spanning ...

Following the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed ...

Aligning with commercial is “more important than ever” says former Boots CMO Pete Markey, with marketers stuck between a rock ...

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how ...