Charlotte is deputy managing editor and head of insight, responsible for long-form content. Aside from an interest in ...

Matt Thomas is a Senior Director at P&G, leading the Northern Europe Brand Function, in addition to running its Media Operations across all brands. During his career with P&G, he has worked across a ...

Bounce, Black Box Thinking, Rebel Ideas, The Greatest, and his children’s books, What Do You Think, You Are Awesome and Dare to Be You. He is a ...

Mary Portas is a retail expert and founder of Portas Agency, a creative consultancy headquartered in London and Melbourne, that explores the future of shopping and living. She has advised government, ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The Swiss firm believes its lifestyle and performance positioning, coupled with product diversity, will help it become “the ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

Brands like Liquid Death have been deliberately divisive in order to succeed, but decades of research on buyer behaviour ...

Charlotte Rogers is associate editor at Marketing Week. She is responsible for all long-form content, covering features and analysis.