Netigate’s Ask AI utilizes generative AI to enable businesses to quickly analyze large volumes of customer and employee ...

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting gains in efficiency and effectiveness.

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Integrating CRM platforms with artificial intelligence (AI) can significantly reduce labor costs by automating repetitive tasks like data entry, lead qualification, and customer segmentation. By ...

AI-enabled enrichment is transforming CRM by automating tasks and personalizing interactions. By analyzing customer data, AI enables CRM systems to deliver more targeted and relevant communications, ...

CRM and customer experience (CX) vendors are retooling their platforms to better integrate with existing business applications without employees realizing they’re using generative AI-powered ...

CRM trends in 2025 will rely on artificial intelligence (AI) to move beyond hype and reshape customer relationships and experiences like never before. With innovations such as conversational AI and ...

Retailers are under pressure to meet customers where they are — and increasingly, that means on social media. As shoppers turn to platforms like Instagram, Facebook, and TikTok for both product ...

To help organizations move beyond outdated feedback tools, CallMiner has rolled out Outreach, an AI-based feedback platform. Rather than relying solely on traditional surveys, Outreach combines ...

Technology is invigorating the cash-rewards marketplace, reshaping retail platforms by streamlining processes, enhancing user experiences, and increasing transparency. Cash-rewards platforms are ...

Touting a product’s AI capabilities may sound like a good idea to marketers, but it’s a buzzkill for many consumers. A recent study by assistant professor Mesut Cicek and professor Dogan Gursoy at the ...

Remember when marketing budgets seemed endless and generating leads came easier? Those days might seem distant as resources shrink and sales targets escalate. Yet, budget cuts can offer your team a ...