Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...

Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...

A chat with Dustin Hinz, CMO of Firestone Walker Brewing, an LA-based beer maker that just launched its first non-alcoholic ...

The public comment period for the IAB Tech Lab's draft guidance on ID-less solutions is open until December 19.

According to Go Addressable and Advertiser Perceptions, adoption of addressable TV advertising has increased significantly.

Is the marketing funnel as we know it officially dead? Just ask the panelists at Paramount Advertising’s Performance Now ...

The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump ...

Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...

Nextdoor CEO Nirav Tolia on the power of location data for targeting, Nextdoor’s AI investment plan and its big advertising ...

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...