Knix and McDonald’s show how Canadian campaigns with celebrity power can deliver real impact. Learn what small brands can ...

In 2025, celebrity collaborations still drive results—when done right. Discover why Knix and Kristen Bell nailed authenticity ...

Release from aptn.ca Are you an experienced professional with a passion for Indigenous storytelling and community empowerment ...

In today's hyper-connected, ever-evolving business environment, marketing is no longer a side function delegated to a team of ...

Discover the latest in Canadian marketing—from Knix’s empowering collab with Kristen Bell to Barbie’s hockey-inspired dolls with Tim Hortons, Staples’ SickKids back-to-school bus, Coegi’s new ...

Despite growing resistance, a 2025 CMA report shows that inclusive leadership and diverse teams continue to outperform. Discover key findings on DEI progress, polarization, and the business case for ...

Discover how Canadian retailer Silk & Snow partnered with veritree to let customers plant trees instead of taking a free gift: boosting loyalty, reducing costs, and planting 30,000 trees. A standout ...

Join the SocialNext Marketing Alliance for SNMA Summer School—seven free webinars on content strategy, data tracking, brand storytelling, and more. Learn from top Canadian marketers every Wednesday ...

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...

Today In Digital Marketing is a daily podcast showcasing the latest in marketing trends and updates. This week, Tod touches on: Do Investors Like it When Companies Use Chatbots? LinkedIn Changing Feed ...

Fatima Israel has been named Gowling WLG Canada’s first Chief Growth & Marketing Officer. As a member of the firm’s Executive Committee, Fatima will lead the firm’s marketing and business development ...