1- How will it help the PR, Advertising, marketing landscapes? The Beauty Creator Club is an initiative designed to empower and amplify the voices of talented content creators who deserve to be seen ...

Broadcast specialist, markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, ...

Global location intelligence company Blis has released its latest innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, ...

L to R: Steffen Thiel, associate director; Joumana Salem, partner; Dani Richa – CEO and Chairman MEAP; Oussama Gholmieh, director and Udo Klein-Bölting, CEO and managing partner Started in Germany in ...

In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in the Arab world, nearly doubling from the previous year, ...

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...

LinkedIn, the world’s largest professional network on the Internet with more than 347 million members, announced the launch of its Arabic version yesterday. The announcement was made at an event held ...

In yet another wave of dissing influencers, a story about an Irish hotel banning influencers is going viral. Social media influencer Elle Darby reached out to the Charleville Lodge Hotel in Dublin, ...

Image Nation has partnered with Discovery Communications to create and launch a new Arabic language TV channel for the Middle East and North Africa. Quest Arabiya will be free-to-air and will go live ...

Nissan Middle East and Infiniti Middle East have selected OMD as their regional partner for media communications. Effective May 2016, the new agreement covers a plethora of services including data and ...

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social ...

The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2014 Media Report, summarizing the overall media performance in the year ...