In 2014, ‘doing social’ as an advertiser usually meant uploading a few images to the brand page every month, accompanied by a lengthy caption studded with hashtags. Thinking about the way we used to ...

castLabs, a digital video technology, is thrilled to announce that OSN+, the MENA region’s leading premium streaming service, has chosen the company’s cloud digital rights management (DRM) licensing ...

In an exclusive interview with Communicate, Rajesh Verma, Director of Business Development at Epsilon, sheds light on how brands in the UAE should navigate Google’s decision to retain third-party ...

1- How will it help the PR, Advertising, marketing landscapes? The Beauty Creator Club is an initiative designed to empower and amplify the voices of talented content creators who deserve to be seen ...

Broadcast specialist, markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, ...

Global location intelligence company Blis has released its latest innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, ...

L to R: Steffen Thiel, associate director; Joumana Salem, partner; Dani Richa – CEO and Chairman MEAP; Oussama Gholmieh, director and Udo Klein-Bölting, CEO and managing partner Started in Germany in ...

In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in the Arab world, nearly doubling from the previous year, ...

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...

LinkedIn, the world’s largest professional network on the Internet with more than 347 million members, announced the launch of its Arabic version yesterday. The announcement was made at an event held ...

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...

In yet another wave of dissing influencers, a story about an Irish hotel banning influencers is going viral. Social media influencer Elle Darby reached out to the Charleville Lodge Hotel in Dublin, ...