Summerween is bringing new marketing opportunities as brands look for new partnerships, such as a Hershey's—Pokémon collab, ...

The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

Barbie on skates, Mountain Dew goes to college and Josh Allen blows his lines.

Inside chocolate marketing trends—the Dubai craze, coping with high cocoa prices and more ...

These 16 sports marketing executives are behind some of the biggest team and league deals. (-) By: Jon Springer. August 13, ...

Several experts shared the sense that Google had intentionally offered ambiguous data to shape the narrative.

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

Empowered discovery helps health brands reach high-intent audiences, improve engagement and drive measurable campaign ...

What was originally a gaffe has turned into marketing gold, and offered lessons for trusting junior employees and acting fast ...

Advertisers are getting ready for the search giant to monetize its new AI channel, but there are challenges ahead.

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.