Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Are you a print subscriber? Activate your account. By Erica Moody - 4 hours 20 min ago By Jon Springer - 6 hours 6 min ago By ...

At 6 p.m. ET on Monday, H&M shoppers in New York City and Instagram users received a frantic alert—head to Times Square within 30 minutes because a free Charli XCX concert was about to begin.

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...

Are you a print subscriber? Activate your account. By Ian Baer - 7 min 34 sec ago By Brandon Doerrer - 37 min 34 sec ago By Adrianne Pasquarelli - 37 min 34 sec ago By Paul Jankowski - 37 min 34 sec ...

Are you a print subscriber? Activate your account. 19 min 7 sec ago By Ad Age Studio 30 - 1 hour 8 min ago By Ian Baer - 4 ...

Connected TV is more popular than ever, and the rise of FAST channels, generative AI and strategic full-funnel marketing has ...

Matt Damon, Tom Brady, Jack Harlow and Fat Joe also make appearances in the spot. The campaign also included a catchy ...

Lesson: Don’t take consumer loyalty for granted or get complacent with success. Brands must demonstrate a consistent commitment to the values and concerns of consumers. Brands that dip in and dip out ...