Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models ...
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...
"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.
To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...
According to The New York Post, the plan was revealed by Santino Pietrosanti, Jaguar's head of brand, when he appeared at the Virgin Atlantic Attitude Awards last month. He stated: "We've launched ...
Speaking at an LGBTQ awards show last month, Jaguar’s head of brand strategy Santino Pietrosanti pulled back the curtain on the company’s changing culture — and bragged about implementing a ...
A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.