Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Inside Jaguar’s new plan► We speak to the boss, Rawdon Glover► What’s next? Old Jaguar is all but gone. Production of the XE, XF and F-Type ceased in the summer, and the i-Pace and E-Pace go the same ...

Jaguar’s ambitious rebranding strategy has led to significant spikes in consumer interest for its older models ahead of the ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

Jaguar is back in the news and courting controversy, after ditching its iconic leaping panther. But what was the point, asks ...

Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...

Jaguar managing director Rawdon Glover says the newly shrunken UK dealership network will comprise partners in the right ...