Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
CAR Magazine on MSN2h
New Jaguar cannot work. Can it?If anything, it actually started to tarnish the brand,’ Jaguar managing director Rawdon Glover tells CAR, ...
MotorBiscuit on MSN17h
Jaguar fans are mad to the point of hissing following the brand’s refreshMuch of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Jaguar’s ambitious rebranding strategy has led to significant spikes in consumer interest for its older models ahead of the ...
Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze of intolerance" and that it wasn't to be a "woke" statement, as some critics have claimed it to be.
Credit: JaguarThe boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said ...
Jaguar will slash its UK dealership network by around 75 per cent as part of its radical plans to go electric-only in ...
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