The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Jaguar's managing director has defended its recent rebranding ad and has called out some of its online critics for spreading "vile hatred" and "intolerance". Rawdon Glover told the Financial ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...
Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...
A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...
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