This moment of soda industry disruption comes amidst the backdrop of a new age of consumers grappling with seeing the impacts ...

Bell Flavors & Fragrances predicts nostalgic flavors with a twist and wellness-focused products will grow this year as ...

Nearly two months into 2025, it's a good time to check in on your New Year's resolutions. If you need help meeting your goals ...

Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...

Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...

Despite a lackluster Q4 report, Celsius Holdings surged 28% after announcing the acquisition of Alani Nu. See why I reiterate ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Get ready to get excited! Costco is stocking its shelves with three brand-new offerings—and fans are already obsessed.

Slice has been revived by a new company, and it’s available in tons of grocery stores nationwide now. Here’s what you need to ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...