L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

Shane van Gisbergen became a Down Under legend in Aussie SuperCars, and his road-racing background comes in handy at times in his new NASCAR career.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years.

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

NASCAR has partnered with Amazon Prime Video to stream five Cup Series races, leading to mixed reactions from fans. A poll is being conducted to gauge fan sentiment toward the Prime Video ...

Racing in Mexico City on Sunday (June 15) was fairly competitive. Prime Video did a decent job of bringing that action to ...

Jeff Gordon cautions NASCAR on international expansion, urging careful planning to avoid straining teams amid a busy race ...