BTS’ dedicated fanbase, ARMY, launched a global hashtag campaign, #MinHeeJinOut, on September 16, to express their strong opposition to the potential return of Min Hee Jin as the CEO of ADOR. This campaign has garnered significant attention from all around the world.

The conflict between Hybe and former Ador CEO Min Hee-jin appears to be escalating into a broader dispute between the fandoms of BTS and NewJeans, as BTS’s fanbase, Army, raises its voice in opposing Min’s potential return.

The public dispute has majorly affected K-pop band NewJeans which comes under ADOR. The effect over the group is severe and the future of the band is in question. Earlier, the controversy started to get major attention right after Min Hee Jin resigned from her position of CEO of ADOR.

Former ADOR CEO Min Hee-jin has filed an injunction to be reappointed as an inside director of the HYBE sub-label. Read to know more.

In a move that surprised everyone, NewJeans came on YouTube live to personally express their views and opinions on the ongoing feud between HYBE, ADOR, and ADOR’s former CEO and their group’s producer,

K-pop girl group NewJeans held a live stream from a newly-created YouTube account where the five members spoke out in support of former label CEO Min Hee-jin who was removed from her position on Aug 27.

This online movement was not the only action taken by BTS fans. On September 16, ARMY issued a detailed statement on X (formerly Twitter) to clarify their position regarding Min Hee Jin's return. They expressed concern over the spread of misinformation and outlined their reasons for opposing her reinstatement as ADOR CEO,