Hoping to quell some of the momentum behind social network Bluesky, a competitor to X and Meta’s Threads, Meta is developing a feature that takes inspiration from one of Bluesky’s more popular additions: the concept of “Starter Packs,

While Threads reports 275 million active monthly users as of November 2024, it isn't growing at the rate Bluesky is, it doesn't feel as "sticky" as Bluesky does, and it doesn't appear to be driving the cultural conversation in the way that Twitter used to and Bluesky is increasingly seeming to.

Meta-owned Threads started November with 5 times the daily app users of Bluesky. That number is now down to just 1.5.

Threads is readying a feature inspired by Bluesky’s Starter Packs, according to reporting by TechCrunch and others. Chris Messina, who invented the hashtag, posted a screenshot of the tool to the social media app.

Meta’s Threads is developing a feature that takes cues from Bluesky’s Starter Packs, a widely popular tool for helping new users find people to follow. This development, first reported by TechCrunch,

Bluesky has had a monumental few weeks, and is looking like it might be the Twitter alternative we've been searching for since Elon Musk took over the company and turned it into the mush that is X. Journalist David Packman posted in Bluesky that "Mark Zuckerberg is genuinely spooked by the rapid growth of Bluesky."