Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's rare that a rebrand gets everyone from branding experts to Elon Musk talking,
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to revitalize their teams and workplaces.
Opinion
Opinion: You don’t actually care about the Jaguar rebrand
Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes David Adams.
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called "social media tease" this week, ahead of its relaunch as an electric-only brand in early December.
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, prismatic landscape.
Why Jaguars Rebrand Is (Possibly) A Stroke Of Genius
Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar rebrand turns heads as company enters new era with ‘Copy Nothing’ ethos
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
Jaguar’s polarizing rebrand—marketing and design pros weigh in
As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Phone brand Nothing teases Jaguar’s ‘Copy Nothing’ rebrand
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
Jaguar Rebrand Sparks Confusion, Angers Anti-‘Woke’ Critics
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...
Pro-family Volvo ad celebrated on social media following Jaguar rebrand backlash
A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm ...