But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

The rebrand has baffled fans and experts, and has prompted replies from the likes of Tesla CEO Elon Musk. "Do you sell cars?" ...

A promotional video for a rebrand of Jaguar is being criticized online for showing models in brightly colored outfits — and ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

W e've seen plenty of unpopular and/or controversial rebrands over the last few years, and nothing seems to stir up quite as ...