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Jaguar, Rebrand
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's rare that a rebrand gets everyone from branding experts to Elon Musk talking,
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.
Opinion
Opinion: You don’t actually care about the Jaguar rebrand
Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes David Adams.
2h
on MSN
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
8h
on MSN
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
autoevolution
6h
Jaguar Will Buy Back Certain I-Pace Vehicles Over Battery Fire Concern
Jaguar's all-electric transformation has been hindered before it even started by the repurchashing of 2,760 electric vehicles ...
3d
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
abp LIVE
3h
Jaguar MD Defends Brand’s Latest Ad, Says Campaign’s Message Lost ‘In A Blaze Of Intolerance’. See Full Video Here
The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...
3d
on MSN
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
2h
The Actual 'Shaguar' Jaguar E-Type from 'Austin Powers' Is for Sale
It has been 30 years since the first movie in the shagadelic series premiered. If you're nostalgic for the '90s (or just for ...
Hosted on MSN
2h
Jaguar Has A New Logo
Jaguar
has a new brand identity. This includes a new logo and several design elements. The first all-new
Jaguar
EVs will ...
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Elon Musk
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