But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Jaguar is buying back 2,760 I-Pace EVs from US owners due to the risk of fire. Drivers had previously been told to limit ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar's all-electric transformation has been hindered before it even started by the repurchashing of 2,760 electric vehicles ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Jaguar Health, Inc. (NASDAQ:JAGX) today announced that Lisa Conte, the company’s founder, president and CEO, will present in ...
And, like the James Bond franchise it spoofs, that legacy happens to include a British sports car — and that very car is now ...
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