The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the public has not received the changes. An independent graphic designer decided to take matters into his own hands and proposed an alternative logo.

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and sparked controversy.

Sky News host Rita Panahi claims luxury car company Jaguar is being mocked “far and wide” following its “woke rebrand”.