Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Only time will tell how this rebrand approach plays out for Jaguar. For an automaker that has long excited ... and some ...
" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...
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A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...
It’s a very risky but intriguing journey until we see the product—and how that new brand identity really works in the new cars. Will Bosanko, managing partner, Brandpie Jaguar’s rebrand is ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
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