Car manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

The campaign might have worked if it was not a car brand trying to sell, well, cars. Sure, it's artsy but Jaguar's "Copy ...

When I first saw the terrible new advert for Jaguar – in which various persons of indeterminate gender identity solemnly enjoin the world to “delete ordinary” – I assumed it was some kind of cunning ...

Here are 10 luxurious cars with an MSRP of $50,000 or less ... The 1980s saw the production of the Jaguar XJ6. The XJ6 came ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

For many in the Republican Party, pro-family rhetoric is slowly replacing pro-life rhetoric. What began this July with ...

And, like the James Bond franchise it spoofs, that legacy happens to include a British sports car — and that very car is now ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...